Tom Stewart, Founder and CEO, of Sportsheets International, Inc., created the Sportsheet™ and the “Velcro®” Bondage Bed sheet while serving as a helicopter pilot in the Marines in the late 1980’s. He was inspired by an episode of the David Letterman Show, to develop a product that would allow you to restrain your partner with safe and easy-to-use Velcro®. Over the last two decades, Tom continued to build Sportsheets® on the fantasy bondage concept, developing more than 500 different products for curious couples.
Determined to show that a little leverage goes a long way in the bedroom, Tom developed products for couples that enhance certain sexual positions by creating new sensations with some leverage and angle adjustments. For Tom new product development is a constant focus and a great deal of fun. In his spare time, Tom enjoys helping returning veterans through such organizations as The Wounded Warrior Project, scuba diving, travel, and flying.
Julie (Tom’s sister) has been part of Sportsheets since 1995 overseeing finance, sales, marketing, human resources, strategic planning and working with product development. In 2012 she was promoted to President of the company. She grew up in Michigan and graduated from Warren Wilson College in 1993. In 1999, she received an Executive MBA from Pepperdine University. She enjoys the challenges of running a business and especially likes working with customers, family, and the Sportsheets staff. She loves that Sportsheets is about keeping couples connected and is rewarded by the joy Sportsheets brings to people.
Julie served on the Adult Trade Industry Free Speech Coalition for two years and was Treasurer from 2003-2004 and President from 2004-2005. Alongside Julie, Sportsheets has been a supporter of FSC and its efforts since its beginning, as both share similar values and ethics in business. On her time off she loves being with her family learning from her daughter. She likes music, traveling, shopping, reading and being with family.
Ed Hayes is COO and has been involved with Sportsheets since 2006. He is oversees purchasing, production, shipping and receiving and is a member of the Executive Team. Prior to Sportsheets he has worked for Kaplan and Associates as a Jr. Accountant; creating an accounting partnership. He has also worked in real estate, retail, distribution, and manufacturing work for Sherwood Investments, the parent company of ADI for twenty-five years. For the past thirty years he has been involved in the adult industry and has a background in accounting, financial, and operations management. Since the age of seventeen he has been an avid ocean diver and involved in salvages diving and underwater archeology. A father to three children, his goal in life is to be happy, successful, and satisfied that what he does is to the best of his ability.
Joanne has been the Executive Administrator at Sportsheets since September 2011 and provides executive and administrative support for the President and COO. She provides marketing and sales support, project management, maintains calendars for the executive team, and runs day to day contact with PR and ad agencies to ensure that all materials are on track, and that internal and external deadlines are met and are within budget. She builds and maintains the websites and is the Sportsheets gatekeeper as well as IT liaison.
She holds a valid California Real Estate License, a motorcycle license, and has been a bartender since the late 1990’s. She started her career in the medical field as a Radiologic Technologist, Medical Assistant and Lab Tech in Arizona and California. She started a rewarding career in Administration in 1989, where she has been ever since. Joanne has worked for Fortune 500 and 1000 companies, supported entrepreneurial ventures while at Federal, State, and locally funded small business development centers and has been a consultant for NASA’s Technology Commercialization Center located at Cal Poly Pomona.
Joanne was also recognized as one of AVN’s 2013 Top 30 Most Influential People Behind the Scenes.
Kimberly began helping husband Tom Stewart by assembling the Sportsheets on the weekends and going to trade shows in the early 1990’s. Between 1998 and 2000 Kimberly worked full time at Sportsheets doing a variety of tasks and then went part-time until June 2012 when she returned as a Project Coordinator. Her duties consist of researching new products for launch, organizing trade shows, and doing special projects. Beginning in 2000 her job was a pilot: first for Sportsheets, then a flight instructor at Long Beach Flying Club and finally as an airline pilot for American eagle (the regional carrier for American Airlines) based out of LAX. Prior to becoming a professional pilot, she worked for eleven years at National University in San Diego as an Associate Director of Student Services, where she obtained a BS in Aviation and a Master’s in Human Communication.
Growing up in Littleton, CO (where she met Tom in 1979), she naturally loves snow skiing and camping. After moving to California she added flying and the ocean sport of Scuba diving. She is grateful to have accomplished her ultimate goal of becoming an airline pilot and is excited to be working with Sportsheets again.
Emily has been part of the Sportsheets family since 2008 as a Customer Product Specialist. Some of her many duties include taking care of the customers as well as selling product. She has a B.A in communications and worked for Home Depot for almost eight years. Aside from working here at Sportsheets, she is also a professional photographer who enjoys nature, people and traveling. After graduating from college she backpacked through Europe for six weeks. Her ultimate objective in life is to live a happy and successful life with her family, friends and career.
Sylvia has been part of Sportsheets International since 2008 as a Customer Product Specialist. Born and raised in California, Sylvia helps with customer needs, contacting and responding to customer inquiries, preparing daily sale reports and verifying orders. She is alum from Cal State Fullerton University and has a daughter. Jogging and hiking are a few of the things she likes to do, but dislikes heights and snakes. For her, being a successful business woman is the ultimate goal in her life.
Chaney comes to Sportsheets with 9 years’ experience in the adult industry first as an account executive for personal lubricants and most recently as brand manager overseeing the release of two new toy brands to the market. In that time, she formed relationships with domestic and international customers by selling and educating on new and existing ranges, creating sales incentives to increase brand awareness and designing, planning and managing tradeshows across the country. She was also directly involved with the design, marketing, social media and overall voice of the brand messaging. She carries that experience into her role for the Sportsheets team.She wholeheartedly believes the products and education we provide to retail and distribution outlets not only encourages sales for the company but it also promotes knowledge and access for consumers which leads to a path of better mental and physical health.