Sportsheets International Capitalizing on 50 Shades Fever; Sweeps Mainstream Media
HUNTINGTON BEACH, CA – As men swarmed florist shops and stores seeking out last minute Valentine’s Day Gifts, the Adult Novelty Industry is bracing for what could be one of the biggest sales booms in industry history with the worldwide release of the most anticipated movie of the year; Fifty Shades of Grey having officially hit theaters Friday.
Sportsheets International, a company that for 22 years has been the undisputed industry leader in manufacturing and innovating the BDSM and Fetish Toy market, has been sweeping mainstream media for the past few weeks. Their products, which were once considered niche, have become the main focal point of mainstream America.
Throughout February, Sportsheets branded products have been featured in articles all over the web introducing millions of curious consumers to the mega manufacturer’s massive catalog of BDSM and Fetish products.
USA Today published an article entitled “Your Definitive ‘Fifty Shades’ V-Day Gift Guide is here!” The gift guide features a wide array of products showcasing how far the movie’s reach has gone. The list features everything from Baby Onesies to Vermont Teddy Bears to Nail Polish but to truly recreate the film’s experience you are going to need some real tools. USA Today chose to go the tamer route and featured the Purple Feather Tickler from one of Sportsheets’ most popular product lines, Sex & Mischief.
Another major media outlet that covered the impending rush for BDSM Toys was the New York Times. In an article entitled “Sex Toy Shops Prepare for Tie-Ins to Fifty Shades of Grey” the article covered a number of reactions from industry insiders and explained how the book which has to date sold over 100,000,000 copies according to The Daily Telegraph making it “the most successful book of all-time” will be the catalyst for making Sex Toys more mainstream than they have ever been. The article featured a photo from one of Retail Giant Babeland’s locations of a number of Sportsheets Products displayed in the store including Leather Cuffs, Paddles, and Ticklers.
Perhaps the biggest placement for Sportsheets came earlier this month when the company was featured in the Print Valentine’s Day issue of Cosmopolitan Magazine. Sportsheets President Julie Stewart was quoted in the article entitled “Why Is Kink So Freaking Sexy” and the magazine referred to the Sportsheets executive as a Kink Veteran. The article included a three page spread with product recommendations for beginners, intermediates, and advanced users. The advanced guide featured the Sex & Mischief Red and Black Stripe Flogger. Dubbed by Cosmo as “The Stroke of Genius”, the magazine added a blurb to the flogger saying “Give him a hard smack on the butt or gently run the strands over his bare back like he’s a delicious human car wash”. The February issue of Cosmopolitan is considered to be the magazine’s most popular issue of the year.
Sportsheets has enjoyed huge sales increases as a result of the Fifty Shades Phenomenon. According to Sportsheets President Julie Stewart, “January 2015 was the company’s second highest shipping month in company history and the movie hadn’t even hit theaters yet. We can only imagine what sales will be like once people actually go see the movie and decide to try something new in the bedroom.”
The movie has impacted the company so much that Sportsheets held a private screening February 13th at 5:30 PM in Huntington Beach for Sportsheets Staff, Customers, and Press. The theater was full of customers and a great time was had by all. Al movie-goers received a thank you gift from Sportsheets containing black cuffs, black leash and a beautiful black whip, logo’d in Sportsheets fashion with a clapboard thanking everyone for being their guest.
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