Sportsheets Celebrates ANME Success Following 2 Innovative Product Debuts
New plus-size & high-end leather BDSM lines received rave reviews all weekend long
Sportsheets is celebrating another successful ANME Founders Show following a full weekend of non-stop booth traffic with the debut of two brand new product lines. Sales staff worked ‘round the clock showcasing Sportsheets Plus plus-size strap-ons and positioning tools and Edge by Sportsheets leather bondage gear, each with matching retail education and marketing plans to help stores effectively upsell and showcase. The team left with an outstanding number of orders, as well as a StorErotica Award for Retail Education Campaign of the Year, which proves quality and innovation certainly pay off!
Sportsheets Plus took the industry by storm by introducing the first-ever full collection of strap-on harnesses and sexual positioning straps designed with longer straps, longer and wider supports and pads, and greater adjustability to assure the perfect, most comfortable fit for couples sized 12 to 30. Made in Huntington Beach, California and artfully packaged with signature gold foil accents and full-color imagery, Sportsheets Plus offers retailers a sophisticated and sexy way to celebrate healthy, satisfying sex for all sizes.
Edge by Sportsheets is a new direction for the company, bringing to market a high-end series of “Cadillac” BDSM gear made of premium black leather reinforced with white stitching and a sexy marketing campaign. Celebrating the Fine Art of Domination, Edge by Sportsheets brought retailers an effective sales campaign to use alongside the company’s three options for fantasy and bondage play, each priced for a specific target market: Sex & Mischief, Sportsheets Premium and now Edge.
“We’re so proud of what we put together for ANME and the results were incredible – customers (both current and brand new!) flocked to see the new lines in person to feel the quality for themselves,” Sportsheets President Julie Stewart said. “We were working so hard we barely had time for lunch, but the effort paid off – we wrote a record number of show orders and the calls keep coming in!”
Sportsheets also had the honor of taking home a StorErotica Award for Retail Education Campaign of the Year, which recognized the company’s efforts to provide retail supporters with informative and effective marketing and sales tools. Each month, Sportsheets releases new tools featuring marketing tips and tricks; features, benefits and upsell techniques that store clerks can use on the sales floor; and suggestions for visually stunning and attractive product displays.
Please call (714) 698-0877 or email your Sportsheets sales rep to place an order or more information.
For more information about Sportsheets, please visit http://www.sportsheets.com.