A major media outlet that covered the impending rush for BDSM Toys was the New York Times. In an article entitled “Sex Toy Shops Prepare for Tie-Ins to Fifty Shades of Grey” the article covered a number of reactions from industry insiders and explained how the book which has to date sold over 100,000,000 copies according to The Daily Telegraph making it “the most successful book of all-time” will be the catalyst for making Sex Toys more mainstream than they have ever been. The article featured a photo from one of Retail Giant Babeland’s locations of a number of Sportsheets Products displayed in the store including Leather Cuffs, Paddles, and Ticklers.
Our thanks to Babeland. “It is the biggest moment for our industry in popular culture pretty much ever,” said Claire Cavanah, a co-founder of Babeland, an adult novelty retailer.